
Refrigeration · 01
Smeg.
Made for living.
The refrigerator that turned an everyday appliance into an Italian design icon.
Explore FABNow at Smeg
Stories in focus.
PrologueTechnology with style
Smeg turns the things you use every day into objects you want to live with. Engineered in Guastalla. Designed to be seen.
02Colour
Fifteen finishes.
One silhouette.
The 50's Style kettle in the complete Smeg palette. Pick a brushstroke from the painter's palette — the colour spreads across the kettle from the centre outward.


03Guastalla, Italy
1948
Built by one family.
Shaped by Italy.
Vittorio Bertazzoni founded Smeg in Emilia-Romagna — a region shaped by manufacturing, food and design.
The full story04Collaboration
Smeg × Porsche

Precision meets Italian ritual.
A capsule collection joining Porsche performance culture with Smeg's Italian design language across refrigeration, coffee and small appliances.
05Technology, decoded
Advanced inside.
Effortless outside.
The engineering behind Smeg is explained by what it changes in everyday cooking, cooling and care.
Every technology06Living with Smeg
Beyond the object.
Recipes, rituals and guidance for a kitchen that is as useful as it is expressive.
Get inspiredSee it,
touch it, taste it.
Explore Smeg destinations and design spaces around the world.
EpilogueRegent Street St James's, London
See it. Touch it.
Taste the coffee.
Visit a Smeg boutique to experience colours, finishes and coffee rituals in person.















