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Refrigeration · 01

Smeg.
Made for living.

The refrigerator that turned an everyday appliance into an Italian design icon.

Explore FAB
0104
Scroll to move through the storyAll Smeg icons

PrologueTechnology with style

Smeg turns the things you use every day into objects you want to live with. Engineered in Guastalla. Designed to be seen.

02Colour

Fifteen finishes.
One silhouette.

The 50's Style kettle in the complete Smeg palette. Pick a brushstroke from the painter's palette — the colour spreads across the kettle from the centre outward.

Painter's palette · 15 finishes
Smeg 50's Style kettle in White
Glossy finish
White
Smeg's historic site in Guastalla, Italy

03Guastalla, Italy

1948

Built by one family.
Shaped by Italy.

Vittorio Bertazzoni founded Smeg in Emilia-Romagna — a region shaped by manufacturing, food and design.

The full story

1948

Smeg begins in Guastalla

Vittorio Bertazzoni founded Smeg in Guastalla, Emilia-Romagna — a region shaped by manufacturing, food and design.

1955

The Elisabeth cooker

One of Smeg's first landmark cookers established the company's belief that domestic technology could also have character.

1970

A new way to wash

Smeg introduced Niagara, a 14-place-setting dishwasher designed for a changing modern home.

1977

The Smeg identity

Designer and publisher Franco Maria Ricci created the distinctive Smeg logo still recognised today.

1985

Architecture meets appliances

Collaborations with architects including Guido Canali brought a disciplined architectural language to Smeg products and spaces.

1997

The FAB icon

The rounded FAB28 refrigerator launched, transforming a functional appliance into an expressive interior object.

Today

Technology with style

Smeg continues to connect Italian design culture with research across cooking, refrigeration, washing and small appliances.

04Collaboration

Smeg × Porsche

Smeg × Porsche red espresso coffee machine

Precision meets Italian ritual.

A capsule collection joining Porsche performance culture with Smeg's Italian design language across refrigeration, coffee and small appliances.

All collaborations

05Technology, decoded

Advanced inside.
Effortless outside.

The engineering behind Smeg is explained by what it changes in everyday cooking, cooling and care.

Every technology

06Living with Smeg

Beyond the object.

Recipes, rituals and guidance for a kitchen that is as useful as it is expressive.

Get inspired
Flagship Boutiques

See it,
touch it, taste it.

Explore Smeg destinations and design spaces around the world.

UN · United Kingdom
London
14 Regent Street, St. James's, SW1Y 4PH
Flagship
IT · Italy
Milan
Via Manzoni 30, 20121
Flagship
FR · France
Paris
76 Rue du Faubourg Saint-Honoré, 75008
Flagship
UN · United States
New York
530 Broadway, SoHo, NY 10012
Flagship
BR · Brazil
São Paulo
Rua Oscar Freire 725, Jardins
Flagship
JA · Japan
Tokyo
Aoyama Bldg. 2F, Minato-ku
Flagship
AU · Australia
Sydney
The Galeries, 500 George Street
Flagship
UA · UAE
Dubai
Dubai Mall, Fashion Avenue
Flagship
IT · Italy
Milan
Piazza Cordusio 2, 20123
Flagship

EpilogueRegent Street St James's, London

See it. Touch it.
Taste the coffee.

Visit a Smeg boutique to experience colours, finishes and coffee rituals in person.