01
Die-cast aluminium body
Not plastic dressed in metal — a single die-cast aluminium shell, polished by hand and lacquered in an automotive paint booth. It's what gives the 50's Style range its weight, its silence and its half-century-long life.
← Back to the runway
Colour in motion
Blenders
High-performance blenders with borosilicate jugs and stainless steel blades. Smoothies, soups, sauces — all the way through.
50's Style
About the range
High-performance blenders with borosilicate glass jugs, four programmes and blades machined from a single stainless-steel billet.
Why Smeg
Why the blenders
from Smeg.
Four reasons the object on your counter will still be there in twenty years — and still be worth looking at.
02
Fifteen finishes, one silhouette
The same iconic curve, offered in twelve pastels, matte editions and the Porsche Design collaboration. Your kitchen doesn't compromise on colour — it commits to it.
03
Made in Italy since 1948
Designed and assembled in Guastalla by the third generation of the Bertazzoni family. Not a licensed logo on someone else's factory — a real Italian object, made in Emilia-Romagna.
04
Serviced for a decade
Every 50's Style appliance is guaranteed spare parts for at least ten years. Buy it once, keep it a lifetime — the quietest form of sustainability there is.
Lineups
Every line,
every story.
50's Style BLF01
1.5 L Tritan jug, 4 programmes, 800 W motor.
- 1.5 L
- 800 W
- 4 preset programmes
Hand Blender HBF02
The countertop's discreet cousin — variable speed, whisk and chopper attachments.
- Variable speed
- Whisk
- Chopper
Products
Every blenders,
in one place.
50's Style Blender
BLF01 Cream
- ·1.5 L
- ·4 programmes
50's Style Blender
BLF01 Black
- ·Pulse
- ·Ice-crush
Hand Blender
HBF02 Red
- ·Variable speed
Finishes
The palette.
CreamBlackRedPastel BluePastel Green
Care
Made to be kept.
- ◆Rinse the jug immediately after use.
- ◆Descale monthly.
Questions
Before you buy.
- Where is Smeg made?
- In Guastalla, Italy — at the family's original campus, still owned and run by the Bertazzoni family since 1948.
- How long is the warranty?
- Two years standard, extendable to five with registration. Spare parts are stocked for ten years after a model retires.
- Are Smeg products worth the price?
- Smeg pricing sits at the top of premium because the object is genuinely built to last twenty years and is designed to remain visible on a counter or in an open kitchen — not hidden in a cupboard.
